Advertising Hacks 101:
Emotional Advertising / Approach:
Every business wants to sell more products or services today. But only those businesses become successful if they have strong sense of marketing & promotions in this digital world.
In this category of Emotional approach businesses trigger the exact emotions of a customer & enables the great emotional bonding with customer. This kind of advertisements can engage the customer’s attention in a perfect way. Making customer positive about products & services. There are thousands of advertisements continuously running on social media like facebook ads, youtube ads, instagram advertisements linkedin advertisements & google advertisements also, which perfectly hammers the emotions of a customerso that the customer will buy the product or service.
There are number of Indian ad expamles which shows the emotional attachement in the advertiseing.
- कुछ मीठा हो जाए #kuchmithahojaye advertising campaign by Cadbury in india was really a successful advertising campaign.
This technique of advertising is done with the help of two factors –
- needs of consumers and
- fear factor.
Most common appeals under need are:
- need for something new
- need for getting acceptance
- need for not being ignored
- need for change of old things
- need for security
- need to become attractive, etc.
Most common appeals under fear are:
- fear of accident
- fear of death
- fear of being avoided
- fear of getting sick
- fear of getting old, etc.
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