Promotional marketing technique is a very popular & Proven method for advertisers to do more sales. It involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the customers.
Promotional marketing directly benefits to businesses by increasing the sales. It establishes the faith of customer on the prodcut or service. It also improves the mouth to mouth publicity to get public attention. So derectly and indirectly it results in incresed flow of sales.
Let’s talk about benefits of sales marketing or sales promotions:
1. Product / service awareness
2. Attract New customers
3. Keep audience engaged
4. Beat competitors
5. USP Gain
6. Branding of the Product / Service.
Next Question will be: How to do it?
Let’s CHeck it out:
#Field Promotions / marketing:
It includes giving product samples for free to customers. Setting up a stall in exhibition & promoting it. Conducting a road promotion. Giving any kind of gift with your product etc.
#Google My Business Offer Post:
In this digitally engaged world make sure you promote your business on online platforms including Google My business. Make any offer, Make a Creative or Design or Video ad of that offer & Just promote it on Google mY Business.
#Buy One Get One Promotion:
This is another great method to incraese the sale & earn profit. let’s see,
let’s say you pay Rs.300 for a product that you sell for Rs.1000. If you offer a 50% discount, you’d be making Rs.200 from selling just one at the discounted price. However, running a BOGO discount means you can sell one item at full price minus your cost for two items so, in the end, you’d be earning Rs.400. With more people buying that product as a result of your promotion.
This technique get lot of enagement of customers. This build more brand awareness. In this technique just give back little earned profit to customer so that it would improve more sales.
#Discount / Sales / Offers / Promotions:
This techniques are very effective to attact more traffic to business. Customers lolve this things offers & discounts so that they keep on buying things. Best examples are Big Billion day of Amazon, Or Flipkart sale Offers etc.
Finally use some of these marketing techniques in your business & improve your sales.
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